Alliance Training & Testing is a Veteran Led 5 Star rated trade school that specializes in training students for the Tennessee Armed and Unarmed Security Guard Officer License Guard Card in Nashville, TN. We deliver TN Armed and Unarmed Security Guard Officer License job training online and from our training center located at 315 Deaderick St #125 Nashville, TN 37238. Our Mission is to provide professional, efficient, and cost-effective training solutions for our customers and partners through continuous improvement driven by integrity, teamwork, and innovation. Our vision is to be the most preferred and most trusted provider of training and compliance resources in Tennessee. Our focus is on delivering our services reliably, consistently, and professionally.


Security Guard Training Trends


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The security guard training trend reflects the increasing demand for well-trained, professional security personnel. As society becomes complex and security threats evolve, organizations recognize the need for a skilled and vigilant workforce to ensure the safety of their assets and personnel. 

Several key factors drive this trend.

Heightened Security Concerns: 

The rising incidence of crime, terrorism, and cyber-attacks has heightened security concerns across various sectors. Organizations invest in robust security measures to mitigate risks and protect their operations. Comprehensive training for security guards is essential to equip them with the knowledge and skills to respond effectively to security incidents.


One key driver of the security guard training trend is regulatory compliance. Governments and regulatory bodies are imposing stricter security regulations, making it mandatory for organizations to adhere to specific security standards. This includes training and certification of security guards, ensuring their competency and readiness.

Advancements in Technology: 

Technological advancements in the security industry have introduced sophisticated surveillance systems, access control mechanisms, and other security solutions. Security guards require specialized training to operate and maintain these technologies effectively and efficiently.


Customer and public expectations play a significant role in shaping the security guard training trend. In today's world, safety and security are paramount. Customers and the public expect organizations to prioritize these aspects. By providing well-trained security guards, organizations not only enhance the customer experience but also instill confidence in stakeholders, thereby meeting these expectations.

These trends manifest in security guard training in several ways.

Increased Demand for Specialized Training Programs: 

Organizations seek specialized training programs specialized training programs tailored to their security needs. These programs cover various aspects, including physical security, access control, surveillance, communication, and legal frameworks.

Integration of Technology: 

Training programs incorporate the latest security technologies, such as CCTV cameras, biometric systems, and intrusion detection systems. Guards are trained to operate and monitor these systems effectively.

Focus on Soft Skills: 

In addition to technical skills, training programs emphasize soft skills, such as customer service, communication, and conflict resolution. Security guards are expected to interact professionally and empathetically with stakeholders.

Continuous Learning: 

Security guard training is viewed as an ongoing process. Organizations implement regular refresher courses and workshops to ensure guards stay up-to-date with evolving security threats and best practices.

The security guard training trends benefit organizations and security guards themselves. Well-trained security guards provide higher protection, reduce security risks, enhance customer satisfaction, and contribute to a safer and more secure environment.

Alliance Training and Testing

The Security School of Choice in Tennessee



5 Ways to Boost Your Store Security



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Loss prevention is a standard part of the operations of more prominent brands and chain stores, but the smaller independent sites often neglect it. Unfortunately, shoplifting in these locations is an increasing issue that cannot be avoided for long – the impact on the bottom line for a small business owner can be devastating. 

Here are five cost-effective options for improving the security of your store with a fast return on investment. 

1: Convex Security Mirrors 

A convex mirror is a reflective surface that curves outward toward the person looking into it. This allows for a broader field of view, which makes it the perfect tool for the small store owner –install the mirror where you can see it from the register and where the enlarged viewpoint covers any ‘blind spots.’ In this way, you can effectively monitor what is happening behind racks or in aisles that you cannot typically easily monitor – allowing you to spot shoplifters. 

The mirror and most of our security measures also act as a deterrent. Your typical shoplifter will look for an unobserved place where they can bag or pocket the items they plan to steal, and seeing the mirror will let them know they are being watched. 

2: Security Camera Systems

Security cameras are more affordable than ever, with entire systems and software now under the price of a single camera just a handful of years ago. Cameras are a great option, as they can be used as a live monitoring tool (similar to the convex mirror) and as a recording device to prove a crime if necessary. 

Be sure to place cameras so the store is effectively covered, and you can track shoplifters easily. You can also use the recorded footage to review particular periods – so even if you do not notice a shoplifter as they commit their crime, you will know who to watch out for next time. In many cases, a ‘successful’ shoplifting event will encourage the criminal to come back and try again – so make a note of who to look out for. 

You can find security camera systems that record locally and use cloud storage, in a range of definitions and various other features – so you will need to research what type of system you prefer carefully and would work within your store. 

3. Security Tags

Security tags are typically used in clothing stores and work in tandem with a radio frequency monitoring system. In brief, you will have a monitor installed around the doors of your store, with which all of your security tags will communicate. An alarm will sound if an item leaves the store, or more specifically, the tag leaves the store. 

These tags are affixed to your stock before they are displayed for purchase and quickly removed at the cash register. While they are easy to take off with the correct magnetic equipment (very little training required),they are challenging for the shoplifter to take off. If an individual does manage to take the item out of the store without triggering the alarm, they will still be left with an item of clothing that has the tag attached – and are likely to damage their stolen goods while trying to remove it. 

4: Security Labels 

A security label is operated similarly to a security tag but is designed to be affixed to a broader range of product types. The label is a sticker that can be applied to non-clothing consumer goods, including books, cosmetics, and groceries. 

Another key difference between security tags and security labels is that the tag is removed at checkout and can be reused, whereas a security label is deactivated and left on the item. As these are single-use security products, many store owners only use them on high-risk or high-value products – packs of steak rather than chips, for example. 

5: Security Guards 

Having a security guard on-site is an excellent two-pronged approach to reducing losses through shoplifting. The guard can patrol the store, paying particular attention to blindspots and areas where high-risk items are stocked, and provides a physical deterrent that far out-performs other types of security measures. Shoplifters may see a camera and attempt to find a way to steal that takes advantage of its position or the direction it is pointing – a security guard can be infinitely more flexible and attentive, making staff (and you) feel safer at work

The key, however, is ensuring the security guard is trained correctly. If an untrained person is used for security purposes, then there is an increased risk of a host of ethical or legal issues – including the use of excessive force, improper detention, or profiling based on race, age, or gender, for example. 

Hiring a security guard is an ongoing operational cost instead of the one-off price of buying and installing a convex mirror (for example). You can mitigate this cost somewhat by only having the personnel on-site in particularly high-loss periods – around holidays, weekends, evenings, etc. Assess when you incur the most loss and work out a schedule accordingly – remember, as long as your reduced losses exceed the cost of the guard, you are profiting. 

Alliance Training and Testing

At Alliance Training and Testing, we have more than 100 years of combined experience in law enforcement and private security – so we know a lot about protecting your store. If you want an employee to train and become certified in security in Tennessee, our courses are 100% online, accessible on various devices, and considered the most comprehensive available. For less than $80, your employee can become trained to state-required standards – reach out today to learn more.


Ten Effective De-Escalation Strategies, for Drunk and Hostile Customers


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Working as a private security guard in a place that serves alcohol can be challenging, especially when dealing with drunk and hostile customers. Here are ten effective de-escalation strategies to help you manage these situations safely and professionally: 

1. Stay Calm and Professional: 

Maintaining a calm and professional demeanor is crucial, even in the face of an agitated or aggressive customer. This sets a positive tone for the interaction and can help defuse the situation. Maintaining composure demonstrates empathy and understanding, making customers feel heard and respected. A professional demeanor instills confidence and trust, making customers more receptive to solutions. Remaining calm lets you think clearly and respond thoughtfully, avoiding further escalation. Staying professional helps uphold the organization's reputation and fosters a positive customer experience. It sets a precedent for respectful communication and encourages customers to adopt a similar approach. 

2. Listen Actively: 

Listen to the customer's concerns and try to understand their perspective. Show empathy and understanding by using phrases like "I understand," "I can see why you're upset," or "I'm here to help." Avoid interrupting the customer or making assumptions about their needs. Ask open-ended questions to encourage the customer to share more information. Pay attention to verbal and non-verbal cues, such as body language and tone of voice. Summarize what the customer has said to show that you've been listening and to ensure that you've understood them correctly. 

3. Use Empathy: 

Show empathy and understanding towards the customer's feelings. Listen to the customer's concerns and try to understand their perspective. This will help you build a rapport with the customer and make them feel heard and valued. Use phrases that express empathy and understanding, such as "I understand how you feel" or "I can imagine how frustrating that must be." Avoid using jargon or technical terms that the customer may not understand. Be patient and allow the customer to express their concerns fully. Don't interrupt or rush them. If the customer becomes emotional, remain calm and respectful. Offer your support and tell them you are there to help. 

4. Use Non-Verbal Communication: 

Non-verbal communication is essential to create a positive impression and convey your message effectively. Making eye contact shows that you are engaged, attentive, and confident. Aim for 60-70% eye contact during a conversation. Use open body language. Keep your body relaxed and open, with your arms uncrossed and your shoulders back. This indicates that you are open to communication and receptive to what the other person says. Keep a safe distance. Maintain a comfortable and respectful distance from the other person. This will help put them at ease and create a sense of personal space. 

5. Avoid Arguing or Debating: 

Refrain from arguing or debating with the customer, as it can escalate the situation. Listen attentively to their concerns and try to understand their perspective. Acknowledge their feelings and show empathy. Focus on finding a mutually agreeable solution rather than trying to prove who is right or wrong. If the customer becomes agitated or unreasonable, move people to a safer area while gaining a better tactical position and inform fellow security team members. 

6. Offer Alternatives: 

Provide options or solutions to address customer concerns. Present a variety of choices that suit different needs, preferences, and budgets. Explain the pros and cons of each alternative to help the customer make an informed decision. Be open to customization and tailoring solutions to meet specific requirements. Offer upgrades or add-ons to enhance the value of the proposed alternatives. Provide a clear comparison of the other options to enable easy decision-making. Consider the customer's feedback and incorporate their suggestions into the proposed alternatives. Remain flexible and willing to adjust to different options based on changing circumstances. Provide additional information or resources to support the customer's evaluation of the possibilities. Maintain a positive and solution-oriented approach throughout the process. 

7. Set Clear Boundaries: 

Politely but firmly set boundaries and explain the consequences of inappropriate behavior. This can be done verbally, calmly, and respectfully. Remember that an escalated person can need up to five times the distance compared to a casual encounter with a stranger. You should give them more space and avoid sudden movements or gestures. If the person does not respect your boundaries, you should take further action, such as asking them to leave or calling the police. It's important to remember that setting boundaries is not about being rude or dismissive but protecting yourself and others from harm. By setting clear boundaries, you can help to create a safe and respectful environment for everyone. Some examples of clear boundaries you can set include: You are not tolerating verbal or physical abuse. You are not allowing people to touch you without your consent, not allowing people to make you feel uncomfortable or unsafe, and not allowing people to enter your personal space without your permission. You are not allowing people to make offensive or discriminatory remarks towards bystanders and other customers; however, do not take the insults hurled at you by a drunk or hostile person personally. 

8. Assess the Situation: 

Security guards must first assess the severity of the situation. If there is a risk of physical harm, property damage, or a threat to public safety, immediate action is necessary. Security guards play a crucial role in maintaining order and ensuring the safety of individuals and property. When faced with an emergency, security guards must assess the situation promptly and take appropriate action. The first step involves evaluating the severity of the problem. Here are some key factors that security guards should consider during their assessment: 

Risk of Physical Harm: 

Determine if there is an immediate threat of physical harm to individuals. Assess the number of individuals involved and their proximity to the potential danger. Evaluate the potential for escalation and the presence of weapons. 

Threat to Public Safety: 

Evaluate the potential for the situation to affect the public's safety. Assess whether the problem could lead to panic, confusion, or a disruption of everyday activities. Determine if there is a need to evacuate or secure the area. 

Immediate Danger: 

If there is an immediate threat to life or property, security guards must take immediate action to mitigate the risk. This may involve calling for backup, contacting law enforcement, or physically intervening to prevent harm. The level of force should be equal to or only slightly more significant than the aggressor's. During physical altercations, continue to use verbal de-escalation commands throughout the process, including, "Stop hurting me!", "Stop!" or "Leave!" or emphasizers such as "Now!" or "Quit!" 

Security officers must intervene when unnecessary or excessive force is being used. Always value the sanctity of human life, and remember that the person is someone's son, daughter, aunt, uncle, sister, brother, dad, or mom. Consider the optics: is the person a juvenile trying to use a fake ID, an older frail person in a bad mood from the heat, or a petite female? How would your actions look on a camera recording played back as the observer?  You can count on the fact that witnesses will share multiple incident recordings on every available social media platform. You will be judged on your actions long before a criminal or civil trial begins. 

Ongoing Situation: 

In situations that are not immediately life-threatening, security guards should assess the potential for the problem to escalate or become prolonged. They should consider the need for additional resources, such as extra security personnel, medical assistance, or technical support. 

Environmental Factors: 

Consider environmental factors that may affect the situation, such as weather conditions, lighting, or terrain. Evaluate how these factors might impact security guards' ability to respond effectively. In general, people become escalated in higher temperatures during the warmer months. 

Available Resources: 

Assess the resources available to security guards, including staffing, equipment, and communication systems. Determine if additional resources are needed to manage the situation effectively. Based on their assessment, security guards can develop a plan of action and take the necessary steps to mitigate risks, protect individuals and property, and ensure public safety. 

9. Involve Management or Law Enforcement: 

When a security guard encounters a problem beyond their control or becomes dangerous, involving management or law enforcement is crucial. Security guards should promptly communicate the situation to their superiors or management. Providing a clear and concise report of the incident, including details such as the nature of the threat, the number of individuals involved, and any potential weapons, is essential. 

Request Assistance: 

Management can decide the appropriate action, such as evacuating the premises or contacting law enforcement. They can also provide additional resources, such as extra security personnel or equipment, to assist in managing the situation. 

Law Enforcement Involvement: 

In cases where the situation poses a significant threat to public safety or involves criminal activity, security guards should contact law enforcement immediately. Providing accurate information to law enforcement officers is crucial for a swift and effective response. 

Coordination with Law Enforcement: 

Security guards should work closely with law enforcement officers to provide necessary assistance, such as securing the scene, controlling access to the area, and identifying potential witnesses. 


Security guards should maintain detailed records of the incident, including the time, date, nature of the threat, actions taken, and relevant observations. This documentation is crucial for future reference and potential legal proceedings. Record the incident, including the customer's behavior and any actions taken. Security Incident Report: Time and date of the incident. Location of the incident. Description of the incident, including the nature of the threat and the customer's behavior. Actions taken by the security guard. Any relevant observations, such as the appearance of the perpetrator. Any relevant observations, such as the customer's demeanor. Names and contact information of any witnesses. Any medical treatment provided. Any damage to the property. 

Evidence Collection: 

Recordings from onsite witnesses' cellular phones and devices; recordings from CCTV interior and exterior cameras; related signage, such as "No Trespassing" or "Security Cameras in Use" signs; and other relevant evidence. 

10. Post-Incident Follow-Up: 

Security guards must thoroughly review the incident with management after the situation has been resolved. This review serves multiple purposes and helps identify areas for improvement in security measures, training, and response protocols. 

Root Cause Analysis: 

The review process should involve a comprehensive root cause analysis to identify the factors contributing to the incident. This analysis helps determine whether human error, protocol failures, or other vulnerabilities caused the incident. 

Identification of Areas for Improvement: 

Based on the root cause analysis, the security team can identify areas where security measures, training, and response protocols can be improved. This may involve updating security policies, enhancing employee education, or implementing new technologies. 

Evaluation of Security Measures: 

The review also provides an opportunity to evaluate the effectiveness of existing security measures. This includes assessing the adequacy of security personnel, surveillance systems, access control systems, and other security infrastructure. 

Communication with Management: 

The security team should communicate their findings and recommendations to management. This helps ensure that appropriate actions are taken to address any identified weaknesses and prevent similar incidents from occurring in the future. 

Training and Education: 

Based on the lessons learned from the incident, the security team may develop and deliver additional training programs to enhance security guards' and other employees' skills and knowledge. 

Continuous Improvement: 

The post-incident review process contributes to constantly improving security operations. Security teams can regularly review and evaluate incidents to identify trends and patterns and adjust their strategies and procedures. By conducting a thorough post-incident follow-up, security guards can help organizations learn from the past, strengthen their security posture, and create a safer environment for employees, customers, and visitors. 

Seek Support and Training: 

Regularly Attend De-escalation Training Programs. Invest in comprehensive de-escalation training programs for security personnel to enhance their skills and knowledge. Collaborate with experts in conflict resolution and de-escalation techniques to develop customized training modules that cater to your organization's specific needs. Regularly update and revise training materials to stay abreast of emerging trends and best practices in de-escalation. 

Create a Supportive Work Environment: 

Foster a supportive work environment where security personnel feel comfortable discussing challenges and seeking assistance from colleagues and supervisors. Implement policies and procedures that prioritize the safety and well-being of security personnel, including access to confidential counseling services and employee assistance programs. Recognize and reward security personnel who demonstrate exceptional de-escalation skills and contribute to a positive and safe workplace. 

Provide Ongoing Performance Feedback: 

Regularly evaluate the performance of security personnel in managing conflict situations. Provide constructive feedback to help them identify areas for improvement and enhance their de-escalation skills. Use performance evaluations to reinforce positive behaviors and encourage continuous professional development. 

Monitor and Track Incidents: 

Implement a system to monitor and track incidents involving security personnel. Analyze incident data to identify patterns and trends that may inform training and development needs. Use incident data to evaluate the effectiveness of de-escalation strategies and make necessary adjustments to improve outcomes. 

Alliance Training and Testing Security Officer Training Programs 

Alliance Training and Testing provides comprehensive online training programs for security officers in Tennessee. To be effective, businesses should reinforce these licensing and certification programs with clear policies, site-specific standards, regular coaching and feedback on daily performance, emergency protocols, ongoing practice and drills, hands-on training exercises, and external audits and reviews. Commit to perfecting your security program through ongoing training and on-the-spot corrections to make the successful outcome more predictable. Meet the statutory legal requirements and stay compliant in Tennessee with our online license and certification training programs, including: 

Unarmed Security Officer License

Prepares individuals to become licensed unarmed security officers in Tennessee. Fully compliant with the requirements set forth by the State of Tennessee Private Protective Services. 

Dallas Law Certification

This certification enables security officers to work at commercial establishments with permits or licenses from the Tennessee Alcoholic Beverage Commission or Beer Board. It includes de-escalation techniques, safe restraint techniques, and CPR First Aid Training. Tennessee Private Protective Services fully approves this program. 

Unarmed License Renewal Course

Equips individuals with the knowledge and skills necessary to renew their unarmed security license in Tennessee. Fully approved by the State of Tennessee Private Protective Services. 

Alliance Training and Testing is the Security School of Choice in Tennessee. 

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